About

I'm Chandra, a UX & Product Designer

based in India

With 10+ years of experience in product design, I’ve led UX/UI initiatives for global brands and fast-growing startups alike. I specialize in translating complex business needs into user-friendly digital experiences, whether building from scratch or scaling with design systems.

My core strength lies in marrying empathy and execution – aligning user needs with business outcomes. I thrive in cross-functional environments, and have worked closely with product managers, data engineers, and researchers across agile teams.

Beyond UI, I care deeply about accessibility, human-centered innovation, and building a design culture grounded in collaboration and trust.

Experience
2021 - Present
Senior Product Designer
Affine.ai, UK, Europe, US & India
2019 - 2021
Lead Designer
Trillium Flow Technologies, India - Europe
2017 - 2019
UX Designer Consultant
Dreamfield Integrated Solutions, India(US Clients)
2015 - 2017
Visual Designer
Brandworx, India
Education
2020 - 2021
Product Design
The Interaction Design
2015 - 2016
Diploma in Innovation Design
Arena Animation
2014 - 2017
Bachelors of Commerce
Sri KrishnaDevaraya University
Licenses & Certifications
2025
Enterprise Design Thinking Practitioner
IBM
2025
Make Design Systems People Want to Use
Design System University
2023
Google UX Design Specialization
Google - Coursera
2021
Agile Certified Practitioner
PMI-ACP

+14 more
Hobbies & Interests

Poster Art & Visual Experiments

Urban Walks

Photography

Puzzle Solving

Street Sign Watching

Micro Museum Hopping

Café Observations

Mind Mapping

and more . . .

Brands that I worked so far

kpay kraftheinz Verizon Expedia Microsoft wellsense paynet lead mirror Dupont kpay kraftheinz Verizon Expedia Microsoft wellsense paynet lead mirror Dupont
Years Experience
8 +

Awards

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6 x Game Changer

Oct 19 - Jan 26

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4 x Transformer of the Month

Oct 22 - Oct 25

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5 x On the Spot Award

Dec 19 - Oct 25

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2 x Team player Awards

Feb 21 - Sep 22

Global Projects
32 +
Services

My Design Process

Each project and company have unique approaches. I make sure to understand the project’s goals and current progress. Here’s the process I like to follow:

STEP 1
Discovery
  • Competitive analysis
  • Stakeholder interviews
  • Brainstorming
  • Ecosystem map
  • Mood boards
  • Storyboards
  • Analytics review.
STEP 2
Research & Analyze
  • Surveys
    • Content audit
    • User interviews
    • Card sorting
    • Heuristic review
    • User testing analysis
    • A/B testing
    • Analytics review.
  • Analysis:
    • Personas, Scenarios
    • Mental models
    • Use cases
    • User flows
    • Heuristic review
    • User testing analysis.
STEP 3
Design / Sketches
  • Brainstorming ideas
  • features/functionalities prioritisation
  • Sketches
  • Wireframes
  • Mockups
  • Prototypes
 
STEP 4
User testing / Iterations
  • Testing with Wireframes
  • Mockups & Prototypes
  • A/B and MV testing
 
STEP 5
Handover to Dev team
  • Sprint calls
  • User stories
  • Agile or Scrum

Process

How it works

Discovery

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Understanding People and Problems

  • Conduct stakeholder interviews, user interviews, and contextual inquiries
  • Audit current systems, review analytics, and identify key pain points
  • Align user goals with business objectives

Define

/0 1

Framing the Right Challenge

  • Translate research into actionable problem statements
  • Run hypothesis workshops with cross-functional teams
  • Define MVP scope with measurable success criteria (KPIs/OKRs)
  • Prioritize features using impact vs. effort or MoSCoW techniques

Ideate

/0 2

Rapid Exploration

  • Co-design with users and stakeholders when possible
  • Sketch wireframes, create low-fidelity prototypes
  • Explore multiple directions to validate concepts quickly
  • Use collaborative tools (like Miro or FigJam) for remote ideation

Prototype

/0 3

Bringing Ideas to Life

  • Develop interactive prototypes using Figma or similar tools
  • Align UI components with the design system (if available)
  • Collaborate with developers for feasibility check and early feedback
  • Prepare for usability testing or stakeholder reviews

Test & Validate

/0 4

Learn Quickly, Fail Early

  • Conduct moderated/unmoderated usability testing
  • Validate MVP against real user behavior and feedback
  • Iterate based on feedback, metrics, and new insights
  • Document findings to inform future sprints

Build

/0 5

Design to Development Handoff

  • Participate in sprint planning, stand-ups, and retrospectives
  • Deliver design assets with clear specs, states, and interactions
  • Support QA with design acceptance criteria
  • Continuously collaborate with devs for smooth implementation

Measure & Improve

/0 6

Design Doesn’t End at Launch

  • Track usage, drop-off points, and satisfaction metrics (e.g., CSAT, NPS)
  • Analyze heatmaps, session recordings, and user behavior
  • Run A/B or multivariate tests to optimize experience
  • Feed learnings back into the product backlog

Ways I can help

Experience Design
  • Research (Qual & Quant)
  • Strategy & Planning
  • User flows, Wireframing
  • Prototyping, User testing
  • Data-driven & Agile
Product Design
  • Stakeholder management
  • Research, identify opportunities
  • User journey mapping
  • Ideation, Iterative & Validation
  • Visual Design, information architecture, Workshops
Interface Design
  • Design systems
  • UI Kits, Components, Token
  • Interaction Design
  • Usability and accessibility
  • Layouts
Front-end Development
  • HTML, CSS, SCSS, LESS
  • Bootstrap, JavaScript(basic)
  • CMS (WordPress, Webflow, Squarespace, Wix), Fiori
  • Shopify, Email development
Tools
  • Figma (Expert)
  • Sketch, Protopie, Google Analytics, Whimsical, Axure RP.
  • Miro, UserTesting.com, HotJar, LookBack, Maze
  • Github, Adobe suite
Interested in
  • Gen AI
  • Motion design
  • React.JS
  • Game/AR/VR design
  • Crypto
  • Machine learning
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Have an interesting idea you'd like some help building?

Let's Talk