Product Designer

UI/UX

Researcher

Chandra M.
Thota

I’m Chandra, a Senior Product Designer with over a decade of experience shaping scalable, intuitive digital products across fintech, healthcare, and SaaS. I combine design strategy, systems thinking, and user empathy to deliver experiences that are not just visually compelling but drive real impact.

Product Design User-Centered Visual Strategy Agile Collaboration Prototyping Experimentation User Interface UI/UX Innovation User Research Testing Product Design User-Centered Visual Strategy Agile Collaboration Prototyping Experimentation User Interface UI/UX Innovation User Research Testing

Portfolio

A complete UX Case Study

CitiGO

A Digital Wellness Companion

WellSense

🔐 Protected

Paynet Systems

Into the Origin (WhiteLabel)

Personal Banking

🔐 Protected

Digital Lending

emj-5

Have a project in mind?

Process

How it works

Discovery

/0 0

Understanding People and Problems

  • Conduct stakeholder interviews, user interviews, and contextual inquiries
  • Audit current systems, review analytics, and identify key pain points
  • Align user goals with business objectives

Define

/0 1

Framing the Right Challenge

  • Translate research into actionable problem statements
  • Run hypothesis workshops with cross-functional teams
  • Define MVP scope with measurable success criteria (KPIs/OKRs)
  • Prioritize features using impact vs. effort or MoSCoW techniques

Ideate

/0 2

Rapid Exploration

  • Co-design with users and stakeholders when possible
  • Sketch wireframes, create low-fidelity prototypes
  • Explore multiple directions to validate concepts quickly
  • Use collaborative tools (like Miro or FigJam) for remote ideation

Prototype

/0 3

Bringing Ideas to Life

  • Develop interactive prototypes using Figma or similar tools
  • Align UI components with the design system (if available)
  • Collaborate with developers for feasibility check and early feedback
  • Prepare for usability testing or stakeholder reviews

Test & Validate

/0 4

Learn Quickly, Fail Early

  • Conduct moderated/unmoderated usability testing
  • Validate MVP against real user behavior and feedback
  • Iterate based on feedback, metrics, and new insights
  • Document findings to inform future sprints

Build

/0 5

Design to Development Handoff

  • Participate in sprint planning, stand-ups, and retrospectives
  • Deliver design assets with clear specs, states, and interactions
  • Support QA with design acceptance criteria
  • Continuously collaborate with devs for smooth implementation

Measure & Improve

/0 6

Design Doesn’t End at Launch

  • Track usage, drop-off points, and satisfaction metrics (e.g., CSAT, NPS)
  • Analyze heatmaps, session recordings, and user behavior
  • Run A/B or multivariate tests to optimize experience
  • Feed learnings back into the product backlog

Let's work together